More Store SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2897
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SWOT Analysis of More Store with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

More Store

Parent Company

Aditya Birla group

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Hamesha Extra

USP

Quality products at attractive price points

STP

segmentation

Quality and price cautious group

Target Group

Upper middle class and middle class

Positioning

Freshness with quality

SWOT Analysis

Strengths

1. It has strong pan-India presence as 540 supermarkets and nine hypermarkets across country

2.It owns private label food brands like Feasters, Kitchens promise and best of India

3. Over 11,000 employees form the workforce

4. Strong backing of the Aditya Birla Group

5. Good branding and marketing in India

6. The stores loyalty program has over 1 million customers subscribed

Weaknesses

1.Tough competition from existing players and unorganized sector means limited market share

2. New entrant in market compared to other players and low penetration

Opportunities

1. Evolving retail industry in India’s urban and semi urban market, it is expected to grow

2.Growing awareness and brand consciousness across different socio-economic classes

Threats

1. Strong competition from domestic players also from global players entering into Indian retail market

2.Increasing commodities prices causing pressure on profit margins

Competition

Competitors

1.Relaince Fresh

2.Food Baazar

3.Vishal Mart

4.Subhiksha



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