Fastenal SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1640
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SWOT Analysis of Fastenal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fastenal

Parent Company

Fastenal Co

Category

Home Improvement

Sector

Lifestyle and Retail

Tagline/ Slogan

Growth through customer service

USP

Industrial and construction supplies

STP

Segment

Industries within area of operations

Target Group

Industry interested in construction supplies

Positioning

Industrial supply company

SWOT Analysis

Strengths

1. Offers services like inventory management, small fastener manufacture, and machining
2. S&P 500 Component
3. Fastenal acquired parts of Holo-Krome, a US socket head screw-making company
4. Fastenal has been contracted by the US Government on a number of times

5. Strong presence across US

Weaknesses

1. It is only dependent on US and no global presence
2. The company paid a settlement to prevent litigation from cession of contract

Opportunities

1. Fastenal will be the primary sponsor in the NASCAR Sprint Cup Series enhancing its image
2. Acquisition of smaller players
3. Rapid expansion plan for future

Threats

1.Increasing competitor activity

2. Fluctuating economy affects operations and business

Competition

Competitors

1. Home Depot
2. Lowe's Companies



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