SWOT Analysis of Fastenal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Lifestyle and Retail
Growth through customer service
Industrial and construction supplies
Industries within area of operations
Industry interested in construction supplies
Industrial supply company
1. Offers services like inventory management, small fastener manufacture, and machining 2. S&P 500 Component 3. Fastenal acquired parts of Holo-Krome, a US socket head screw-making company 4. Fastenal has been contracted by the US Government on a number of times
5. Strong presence across US
1. It is only dependent on US and no global presence 2. The company paid a settlement to prevent litigation from cession of contract
1. Fastenal will be the primary sponsor in the NASCAR Sprint Cup Series enhancing its image 2. Acquisition of smaller players 3. Rapid expansion plan for future
1.Increasing competitor activity
2. Fluctuating economy affects operations and business
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