SWOT Analysis of GOME Electrical Appliances with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
GOME Electrical Appliances
GOME Electrical Appliances Holding Limited
Lifestyle and Retail
Largest electric appliances retailer
People from China and Hong Kong
People looking for electrical appliance purchase
Largest retail chain of electrical appliances east Asia
1. Largest privately-owned electrical appliance retailers in China 2. 50,000+ employees 3. Selected as one of the "Key and Strategically Important Enterprises" in China by the Ministry of Commerce 4. Consistently growing profits and financial position
5. Has nearly 850 stores
1. Public dispute between founders over business strategy caused an issue 2. Limited geographic penetration in Europe and also other emerging economies
1. More global presence through tie-ups and expansions
2. Better branding through advertising
1. Fluctuating markets and domestic policies can affect business 2.Threat from domestic players 3.Cheap copies from Taiwan and Korea
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