GOME Electrical Appliances SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1799
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SWOT Analysis of GOME Electrical Appliances with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GOME Electrical Appliances

Parent Company

GOME Electrical Appliances Holding Limited

Category

Specialty Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Largest electric appliances retailer

STP

Segment

People from China and Hong Kong

Target Group

People looking for electrical appliance purchase

Positioning

Largest retail chain of electrical appliances east Asia

SWOT Analysis

Strengths

1. Largest privately-owned electrical appliance retailers in China
2. 50,000+ employees
3. Selected as one of the "Key and Strategically Important Enterprises" in China by the Ministry of Commerce
4. Consistently growing profits and financial position

5. Has nearly 850 stores

Weaknesses

1. Public dispute between founders over business strategy caused an issue
2. Limited geographic penetration in Europe and also other emerging economies

Opportunities

1. More global presence through tie-ups and expansions

2. Better branding through advertising

Threats

1. Fluctuating markets and domestic policies can affect business
2.Threat from domestic players
3.Cheap copies from Taiwan and Korea

Competition

Competitors

1. MediaMarkt
2. Kesa Electricals
3. Shanghai Yongle Household Electrical Appliances



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