Penske Automotive SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1335
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SWOT Analysis of Penske Automotive with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Penske Automotive

Parent Company

Penske Automotive Group

Category

Lifestyle and Retail

Sector

Specialty store

Tagline/ Slogan

-

USP

The ultimate car buying experience

STP

Segment

Car buyers

Target Group

Upper middle and upper class individuals

Positioning

Automotive dealership group

SWOT Analysis

Strengths

1. World's second largest automotive dealership group
2. Member of the Fortune 500
3. 15,000+ employees
4. Also deals with used cars

5. Strong reputation in the market and good brand visibility

6.More than 330 retail automotive franchises

7. 170+ franchises in 19 U.S. states

Weaknesses

1. Not present in Asia and Africa, which are huge markets
2. It does not have availability of all brands of cars

Opportunities

1.Global expansion specially in the growing economies
2.  It offers maintenance and repair services on all brands it sold

Threats

1.Trust on local dealer is more
2.Large investment in real estate is required

3. Expanding operations of competitors

Competition

Competitors

1. O'Reilly Automotive
2. AutoNation
3.Local dealers  of car



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