Inchcape SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1115
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SWOT Analysis of Inchcape with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Inchcape

Parent Company

Inchcape plc

Category

Specialty Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Multinational automotive retail and services company creating ultimate customer experience

STP

Segment

People interested in buying of car

Target Group

Upper middle class urban individuals

Positioning

Automotive retail and services company

SWOT Analysis

Strengths

1. Key manufacturer partners are Toyota/Lexus, Scion, Chevrolet, Subaru, BMW, Mazda, Mercedes-Benz, Volkswagen, Audi and Honda
2. Strong financial position and good reputation in the market
3. Differentiated customer strategy
4. Leader in premium automotive market

5. The company has operations in 26 countries

Weaknesses

1.Not present in low end segment
2.Debt to equity ratio is high which is a concern

Opportunities

1. More efforts to make the brand global and increase penetration
2. Acquired European Motor Holdings
3.Global alignment with local agility

Threats

1.Cost of inventory holding is large
2.Margin levels are low

3. Competitors expanding their businesses

Competition

Competitors

1. Penske Automotive
2. O'Reilly Automotive
3. AutoNation



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