SWOT Analysis of Inchcape with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Lifestyle and Retail
Multinational automotive retail and services company creating ultimate customer experience
People interested in buying of car
Upper middle class urban individuals
Automotive retail and services company
1. Key manufacturer partners are Toyota/Lexus, Scion, Chevrolet, Subaru, BMW, Mazda, Mercedes-Benz, Volkswagen, Audi and Honda 2. Strong financial position and good reputation in the market 3. Differentiated customer strategy 4. Leader in premium automotive market
5. The company has operations in 26 countries
1.Not present in low end segment 2.Debt to equity ratio is high which is a concern
1. More efforts to make the brand global and increase penetration 2. Acquired European Motor Holdings 3.Global alignment with local agility
1.Cost of inventory holding is large 2.Margin levels are low
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