Office Depot SWOT Analysis, USP & Competitors

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SWOT Analysis of Office Depot with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Office Depot

Parent Company

Office Depot Inc

Category

Office Supplies

Sector

Specialty retail

Tagline/ Slogan

Taking care of business

USP

Offer one roof solution for buying all office related products

STP

Segment

Office accessories and supplies

Target Group

Purchase department of corporate offices

Positioning

supplier of office products

SWOT Analysis

Strengths

1. Revenues are consistent sjowing strong financial stability
2. An S&P 500 company
3. 42,000 employees across globe
4. Strong Supply chain and distribution network

5. Good brand presence and visibility

Weaknesses

1. Emerging market are not covered yet
2. Product and service portfolio is not diversified

Opportunities

1. It has a partnership with the Born This Way Foundation to sell limited edition office supplies
2. Rapid expansion plan domestically as well as in the international markets
3. Customer incentive programme

Threats

1. People trust local vendors

2. After sale service is given best by local vendors

3. Threat from private labels

Competition

Competitors

1. Best Buy

2. Kohl’s

3. Staples

4. Target



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