Office Depot SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3110
Advertisements

SWOT Analysis of Office Depot with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Office Depot

Parent Company

Office Depot Inc

Category

Office Supplies

Sector

Specialty retail

Tagline/ Slogan

Taking care of business

USP

Offer one roof solution for buying all office related products

STP

Segment

Office accessories and supplies

Target Group

Purchase department of corporate offices

Positioning

supplier of office products

SWOT Analysis

Strengths

1. Revenues are consistent sjowing strong financial stability
2. An S&P 500 company
3. 42,000 employees across globe
4. Strong Supply chain and distribution network

5. Good brand presence and visibility

Weaknesses

1. Emerging market are not covered yet
2. Product and service portfolio is not diversified

Opportunities

1. It has a partnership with the Born This Way Foundation to sell limited edition office supplies
2. Rapid expansion plan domestically as well as in the international markets
3. Customer incentive programme

Threats

1. People trust local vendors

2. After sale service is given best by local vendors

3. Threat from private labels

Competition

Competitors

1. Best Buy

2. Kohl’s

3. Staples

4. Target


The table above concludes the Office Depot SWOT analysis along with its marketing strategy and brand parameters.

Advertisements

Browse marketing analysis of more brands and companies similar to Office Depot. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: