SWOT Analysis of Office Depot with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Office Depot Inc
Taking care of business
Offer one roof solution for buying all office related products
Office accessories and supplies
Purchase department of corporate offices
supplier of office products
1. Revenues are consistent sjowing strong financial stability 2. An S&P 500 company 3. 42,000 employees across globe 4. Strong Supply chain and distribution network
5. Good brand presence and visibility
1. Emerging market are not covered yet 2. Product and service portfolio is not diversified
1. It has a partnership with the Born This Way Foundation to sell limited edition office supplies 2. Rapid expansion plan domestically as well as in the international markets 3. Customer incentive programme
1. People trust local vendors
2. After sale service is given best by local vendors
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