Home Depot SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2715
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SWOT Analysis of Home Depot with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Home Depot

Parent Company

The Home Depot

Category

Home Improvement

Sector

Lifestyle and Retail

Tagline/ Slogan

More saving. More doing.

USP

Retailer of home improvement and construction products and services

STP

Segment

Individuals looking for home furnishing and accessories

Target Group

Urban middle and upper middle class households

Positioning

Big-box format stores

SWOT Analysis

Strengths

1. Operates in more than 2250 locations
2. S&P 500 Component
3. Largest home improvement retailer in the United States
4. 3,20,000+ employee

5. Strong financial position and growing opportunities

6. Brand recall is high being a leading market player

Weaknesses

1. The company is primarily dependent on US market and has no global presence
2.Discounts on products throughout year dilutes the brand equity

Opportunities

1. Diversifying product portfolio
2. The Home Depot exclusively carries several major brands
3. Global expansion to other countries

Threats

1.Competition within industry
2.Bargain power of buyer is higher
3.Private labels

Competition

Competitors

1. Lowe's Companies
2. Fastenal


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