Agatha Fashion SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 9436
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SWOT Analysis of Agatha Fashion with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Agatha Fashion

Parent Company

Agatha Fashion

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Extraordinary clothing

USP

Specialty and designer clothing for fashionable women

STP

Segment

Women who always look chic and stylish

Target Group

Women with high purchasing power always ready for an extravagant wardrobe

Positioning

Elegant yet modern and contemporary clothing

SWOT Analysis

Strengths

1. The clothes are often considered to be collectors items and of high importance
2. The Agatha boutiques are as hip and stylish as the clothes and accessories displayed in them
3. The fashion designer has left her imprint on each and every one of the items sold in the store
4. The inspiration of the store is to make the collection give a vintage feel which makes it popular with the elite class

5. Has been known for her designer sportswear all over the globe

6. Always trying to meet the changing demands and keeping in line with todays adventurous attitude

Weaknesses

1. High prices and limited brand recall
2.Have not been able to establish their brands in many countries around the world
3.Limited production for certain items

Opportunities

1.Online Retail and E commerce is gaining large amount of importance
2.Expansion into other countries which they have not been able to enter into
3.Young group of designers who are always designing clothes in line with the changing fashion

Threats

1.Consumer switching is on a high
2.Economic downturn is affecting their presence in various countries
3.Competitors who have much more global presence

Competition

Competitors

1.Maxmara
2.Miu Miu
3.BCBG


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