Rosner Fashion SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1385
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SWOT Analysis of Rosner Fashion with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rosner Fashion

Parent Company

Rosner Fashion GMBH

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Change your point of view

USP

Ultra modern fabrics, sophisticated design

STP

Segment

Men and women who want the perfect fit and fashionable pants with a designer tag to it

Target Group

Urban premium class

Positioning

Rosner’s trousers are trendy and stylish and designed to fit every shape, and hug you in all of the right places to make you look your best

SWOT Analysis

Strengths

1. The brand has over 100 stores all around Europe, Canada and Russia and employs over 400 employees.

2. The brand is very famous for its fits and the three styles Abby, Acy and Audrey are the best selling fits in Europe.

3. The brand was one of the first brands in Europe to shift its production outside its home country, which many fashion brands followed.

4. The brand is so innovative that the brand has 18 departments to produce one pair of jeans.

5. The brand has a very strong and motivated workforce, which is the major reason for their success.

6. The company’s average revenue for the past four years has been above 50 million euros.

Weaknesses

1.The brand has not established itself yet the e-commerce arena that well.

2.The brand has not entered into American Market and the Asian market.

Opportunities

1. Forward integration by producing shirts and t-shirts and accessories.

2. The brand can focus on expansion in continents like Asia and North America.

Threats

1. Existing competition from Brands like Prada, Burberry in the segment is growing day by day.
2. Economic downturn in Europe can be a major concern for the brand.

Competition

Competitors

1. Prada

2. Burberry



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