Ruff and Tuff Jeans SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3478
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SWOT Analysis of Ruff and Tuff Jeans with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ruff and Tuff Jeans

Parent Company

Arvind Mills

Category

Apparels and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Jeans which are extremely comfortable and fashionable

USP

Stylish jeans for people with an adventurous attitude

STP

Segment

People looking for attractive as well as durable designs

Target Group

People  who have a low to medium purchasing power and a fresh attitude

Positioning

Denims which are extremely stylish and give a perfect fit

SWOT Analysis

Strengths

1. The jeans are comfortable and also very soft after wearing
2. The brand has come from the stable of Arvind mills that are considered as the pioneers of Indian retail fashion
3. The supply chain network of the parent company can reach the clothes to any destination possible
4. Have managed to maintain their presence in a most of the cities in India

5. Ruff and Tuff jeans have been in the market since a very long time

Weaknesses

1.Strong competition means less market share
2.Do not have presence in any other countries except for India

Opportunities

1. Global presence should be looked at by the brand
2.They offer very pocket friendly prices and have a handful of talented designers
3. Online Retail is gaining huge importance in India

Threats

1. Other brands which have a better global presence

2.High end brands which are eating into their market showing higher quality to the consumers
3.Consumer switching is on a rise

Competition

Competitors

1.Levis
2.Lee
3.Pepe Jeans



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