Ruff and Tuff Jeans is one of the leading brands in the lifestyle and retail sector. Ruff and Tuff Jeans SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ruff and Tuff Jeans:
Quick Glance:
Above are the strengths in the SWOT Analysis of Ruff and Tuff Jeans. The strengths of Ruff and Tuff Jeans looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Ruff and Tuff Jeans SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Ruff and Tuff Jeans SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Ruff and Tuff Jeans are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Ruff and Tuff Jeans SWOT analysis.
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About Ruff and Tuff Jeans
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Ruff and Tuff Jeans Overview | |
---|---|
Parent Company |
Arvind Mills |
Category |
Apparels and Accessories |
Sector | |
Tagline/ Slogan |
Jeans which are extremely comfortable and fashionable |
USP |
Stylish jeans for people with an adventurous attitude |
Ruff and Tuff Jeans STP | |
Segmentation |
People looking for attractive as well as durable designs |
Target Market |
People who have a low to medium purchasing power and a fresh attitude |
Positioning |
Denims which are extremely stylish and give a perfect fit |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Ruff and Tuff Jeans. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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