SWOT Analysis of Excalibur with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparels and Accessories
Lifestyle and Retail
Jeans which are extremely comfortable and fashionable
Stylish jeans for people with an adventurous attitude
People looking for attractive as well as durable designs
People who have a low to medium purchasing power and a fresh attitude
Denims which are extremely stylish and give a perfect fit
1. The jeans are comfortable and also very soft after wearing 2. The brand has come from the stable of Arvind mills who are considered as the pioneers of Indian retail fashion 3. The supply chain network of the parent company can reach the clothes to any destination possible 4. Have managed to maintain their presence in a most of the cities in India
5. Good brand visibility and distribution
1.They have concentrated on only a few segments like jeans and t shirts 2.Do not have presence in any other countries except for India
1.Global presence should be looked at by the brand 2.They offer very pocket friendly prices and have a handful of talented designers 3. Online Retail is gaining huge importance in India
1. Other brands which have a better global presence
2.High end brands which are eating into their market showing higher quality to the consumers 3.Consumer switching is on a rise
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