Arvind Mills SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 11161

SWOT Analysis of Arvind Mills with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Arvind Mills

Parent Company

Lalbhai group


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

We believe, we Endeavour, we dream


Constant innovation



Catering to all groups

Target Group

Middle to higher income groups


A brand that everyone can afford

Product Portfolio


1. Flying Machine
2. Excalibur
3. Ruff & Tuff Jeans

SWOT Analysis


1. One of the largest manufacturers of Denims in India and the world
2. Strong portfolio of domestic and International brands
3. Economies of scale through complete integration

4. Arvind runs India's largest Value Retail Chain - Megamart with over 200 stores
5. Latest Manufacturing tools in production of denims and clothing
6. Over 26000 employees form the workforce for Arvind Mills
7. CSR activities like education (Sharda Trust), upgrading slums etc have enhance brand image


1. Global penetration is limited as compared to a few other international brands
2. Presence of Indian and international brands offers more offering to customers therefore high brand switching


1.Growth in the garment industry

2.Rapid growth in target group as well as higher incomes

3. Global expansion and reach of brands to increase sales


1.Increasing competition from Indian as well as international brands

2. Cheaper imports from other countries, and pirated/fake products



1.Madhura Garments
3.S Kumars Nationwide Limited


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