SWOT Analysis of Uny Co Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Uny Co Ltd
Uny Co Ltd.
Lifestyle and Retail
Chain of supermarkets in Japan
Individuals seeking grocery stores
Individuals, households from the middle and upper middle class
Supermarket which provides value for money
1. It operates chain of APiTA, Circle K Sunkus, Piago 2. It has nearly 250 stores in Hong Kong
3. The company operates superstores that sell general merchandise, including food products; convenience stores, which offer fast foods and other daily-use items; and specialty stores that supplies apparel
4. It has over 5000+ convenience stores
1. The company has depence only on Japan for its business
2. Very little global presence compared to some other retails stores
1. Special offers for more customer satisfactions 2. Expanding not only domestically but also globally
3. Acquisition of smaller chains to increase presence
1. Investment of huge money in brand promotions by competitors
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