Uny Co Ltd SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 978
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SWOT Analysis of Uny Co Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Uny Co Ltd

Parent Company

Uny Co Ltd.

Category

Speciality Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Chain of supermarkets in Japan

STP

Segment

Individuals seeking grocery stores

Target Group

Individuals, households from the middle and upper middle class

Positioning

Supermarket which provides value for money

SWOT Analysis

Strengths

1. It operates chain of APiTA, Circle K Sunkus, Piago
2. It has nearly 250 stores in Hong Kong

3. The company operates superstores that sell general merchandise, including food products; convenience stores, which offer fast foods and other daily-use items; and specialty stores that supplies apparel

4. It has over 5000+ convenience stores

Weaknesses

1. The company has depence only on Japan for its business

2. Very little global presence compared to some other retails stores

Opportunities

1. Special offers for more customer satisfactions
2. Expanding not only domestically but also globally

3. Acquisition of smaller chains to increase presence

Threats

1. Investment of huge money in brand promotions by competitors

2. Counterfeits often penetrate the market

3. Govt policies and regulations

Competition

Competitors

1. Tiffany and Co
2. D'Ietern



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