PPR SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1607
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SWOT Analysis of PPR with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PPR

Parent Company

PPR

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

An adventure of enterprise

USP

worldwide brand portfolio including luxury, sport & lifestyle divisions and retail brands

STP

Segment

Individuals seeking departmental stores

Target Group

Upper and upper middle class individuals

Positioning

Luxury and sport retail product

SWOT Analysis

Strengths

1. Strong financial position and increasing top-line
2. Presence in over 120 countries enhances brand image
3. PPR launched PPR Corporate Foundation For Women’s Dignity And Rights

4. Good marketing and visibility among competitors as well

5. Has a strong workforce of nearly 50,000 employees

Weaknesses

1.  Brand hasn't established its superiority specially in emerging economies
2. Instability in management is a concern which can affect its operations

Opportunities

1.Potential to increase presence in global markets would be beneficial
2. Better customer relationship will help to achieve more market share.

Threats

1.  Expansion planning in offerings by competitors may dilute focus on core competency

2. Intense competition

3. Strict govt policies and regulations

Competition

Competitors

1. Nike
2. Macy's
3.Montblanc


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