SWOT Analysis of D'Ieteren Auto with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Lifestyle and Retail
History of more than two centuries
Interested in car and related services
Upper middle class individuals
Automobile distribution, short-term car rental, and vehicle glass repair and replacement businesses
1. Serving nearly 20 million customers in 120 countries 2. D'Ieteren Auto distributes Volkswagen, Audi, Skoda, Seat, Porsche, Bentley, Lamborghini, Bugatti and Yamaha vehicles across Belgium. 3. Customers are loyal to existing brands
4. Good presence and visibility as an automobile service brand
1. Need to promote and market brands aggressively. 2. Lack of advertisement compared to some others means lesser brand recall
1. Belron is the worldwide leader in vehicle glass repair and replacement 2. Company operates in Europe and Brazil under the brand names Carglass and Autoglass 3. Fast industry growth rate and more presence in emerging economies
1. High competition among suppliers. 2.Geographic factors limit competition
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