D'Ieteren Auto SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1576
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SWOT Analysis of D'Ieteren Auto with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

D'Ieteren Auto

Parent Company

D'Ieteren

Category

Speciality Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

History of more than two centuries

STP

Segment

Interested in car and related services

Target Group

Upper middle class individuals

Positioning

Automobile distribution, short-term car rental, and vehicle glass repair and replacement businesses

SWOT Analysis

Strengths

1. Serving nearly 20 million customers in 120 countries
2. D'Ieteren Auto distributes Volkswagen, Audi, Skoda, Seat, Porsche, Bentley, Lamborghini, Bugatti and Yamaha vehicles across Belgium.
3. Customers are loyal to existing brands

4. Good presence and visibility as an automobile service brand

Weaknesses

1. Need to promote and market brands aggressively.
2. Lack of advertisement compared to some others means lesser brand recall

Opportunities

1. Belron is the worldwide leader in vehicle glass repair and replacement
2. Company operates in Europe and Brazil under the brand names Carglass and Autoglass
3. Fast industry growth rate and more presence in emerging economies

Threats

1. High competition among suppliers.
2.Geographic factors limit competition

3. Increasing fuel prices and govt policies

Competition

Competitors

1. AutoNation
2. Advance Auto Parts
3. O'Reilly Automotive



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