Macys SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 9364
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SWOT Analysis of Macys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Macy's

Parent Company

Macy's Inc.

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

The magic of Macy’s

USP

Mid range department stores

STP

Segment

Middle class people buying life style product in US

Target Group

Middle and upper middle class individuals

Positioning

Chain of mid range department stores

SWOT Analysis

Strengths

1. Company operates 800 stores in the United States
2. It has a large portfolio of private brands
3. Diversity of its merchandise
4. Shipment to over 100 countries

5. Popular brand with a good recall and quality service

6. Has a strong workforce of over 160,000

Weaknesses

1. Limited global awareness compared to industry leaders

2. Market share growth is less owing to competition

Opportunities

1. Promoting important environmental causes
2. Macy’s stores now sell reusable cotton tote bags
3.Company can focis organic and inorganic growth abroad

Threats

1. Litigation issues can cause problems
2.Margins of industry are very less

3. Changing customer preferences and unfavorable govt policies

Competition

Competitors

1. Aeon
2. Lotte Shopping
3. Kohl's


The table above concludes the Macys SWOT analysis along with its marketing strategy and brand parameters.

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