NEXT Retail India SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2159
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SWOT Analysis of NEXT Retail India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NEXT Retail India

Parent Company

Videocon group

Category

Consumer durable Retail

Sector

Retail and lifestyle

Tagline/ Slogan

Best brands and best margins

USP

New styles

STP

Segment

Style and status cautious group

Target Group

Upper Middle class group

Positioning

Styles and quality

SWOT Analysis

Strengths

1.Currently it has 600 showrooms in 25 states across India

2.Skilled staff in terms of technical knowledge and product knowledge

3.Reliable and well known brand name in consumer durable category

4.Competitive pricing strategy is a differentiating factor

5. Strong brand reputation owing to backing by parent company

Weaknesses

1. Customer involvement needs to be increased when compared to industry leaders

2.Provision for customer retention measures are negligible; hence brand loyalty gets affected

Opportunities

1.Could upgrade itself by reviewing customer feedbacks

2.Opportunity to increase footfalls by exploring innovative promotional strategies

3.Enhance in showroom performance by effective use of staff members

Threats

1. Employee retention is big concern in today’s world

2.Customer are very much cautious about spending on consumer durable category

3.Difficult to target all segments of society

Competition

Competitors

1.Vijay Sales

2.Croma

3.Ezone



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