Pantaloon Retail SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5246
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SWOT Analysis of Pantaloon Retail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pantaloon Retail

Parent Company

Future group

Category

Retail

Sector

Retail and lifestyle

Tagline/ Slogan

Rewrite rules retain values

USP

Value for money with quality apparel

STP

Segment

Price cautious group

Target Group

Middle and upper middle class urban families

Positioning

Daily low prices

SWOT Analysis

Strengths

1.It is India’s largest retailer having 1000 stores across 70 cities in India

2.It is country’s largest retailer by market capitalization and revenue

3. It manages high number of purchase orders

4.It is always updated with changing consumer preferences

5. Popular brand with a high presence across India

Weaknesses

1.It serves mass consumer base, still skilled labor force is not adequate when compared with global standards

2.Consumers from premium target group perceives it as low quality brand

Opportunities

1.Increase in footfalls by increasing ATL – TV commercial promotions

2.India is fast emerging as retail hub for top brands as government allowed FDI in single brand and multi brand retail

3.Organized retail is only 4.5 % of total Indian retail industry

Threats

1. Strong competition from unorganized retail sector in India.

2. Government policies are not well defined in emerging markets

3. Online shopping is emerging trend in consumers due to convenience

Competition

Competitors

1.Shoppers Stop

2.Vishal Mega mart

3.Westside

4.Wills lifestyle



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