Pantaloons SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 6412
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SWOT Analysis of Pantaloons with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pantaloons

Parent Company

Aditya Birla group

Category

Retail

Sector

Retail and lifestyle

Tagline/ Slogan

In love with life, in love with fashion; Rewrite rules retain values

USP

Pantaloons offers value for money with quality apparel in India

Pantaloons STP

Segment

People looking for good quality affordable apparel

Target Group

Middle and upper middle class urban families in India

Positioning

Pantaloons is a highly fashionable brand with affordable prices

Pantaloons SWOT Analysis

Strengths

1. Pantaloons is one of India’s largest retailer having 100+ stores across 40 cities in India

2. Pantaloons is one of the largest retailer by market capitalization and revenue in India

3. It manages high number of purchase orders

4. It is always updated with changing consumer preferences

5. Pantaloons is a popular brand with a high presence across India

6. Strong online presence of the brand helps to tap the internet market

7. Pantaloons offers a wide variety of clothes for men, women and children

8. Advertising, branding and discounts have enabled the brand to capture the youth

Weaknesses

1.Intense competition from retail stores and online shopping brands means limited market share growth for Pantaloons

2.Too many options for customers hence high brand switching and low brand loyalty

Opportunities

1.Pantaloons can increase the footfalls by increasing ATL – TV commercial promotions

2.India is fast emerging as retail hub for top brands as government allowed FDI in single brand and multi brand retail

3.Organized retail is only small percentage of total Indian retail industry

4. Tie-ups with fashion institutes and even online brands can help increase sales for Pantaloons

Threats

1. Strong competition from unorganized retail sector in India affects business of Pantaloons

2. Government policies are not well defined in emerging markets

3. Online shopping is emerging trend in consumers due to convenience which is taking away market share of retailers like Pantaloons

Competition

Competitors

1.Shoppers Stop

2.Vishal Mega mart

3.Westside

4.Wills Lifestyle

5.Jabong

6.Myntra

7.Shoppers Stop


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