Shoppers Stop SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 6086
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SWOT Analysis of Shoppers Stop with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shoppers Stop

Parent Company

K. Raheja Group

Category

Retail

Sector

Retail and lifestyle

Tagline/ Slogan

Start Something New

USP

New styles and presence in all major metros

STP

Segment

Style and status cautious group

Target Group

Upper Middle class group

Positioning

Styles and quality

SWOT Analysis

Strengths

1. It has strong domestic presence with 50+ stores in India

2. Shoppers stop has become highest benchmark for retail industry

3. Loyal customer base with more than 750,000 first citizen members

4.Increasing footfalls and conversion rates

5. Management team is strongly established as well as skilled labor force

Weaknesses

1. It has lesser promotional strategies on both ATL and BTL level compared to global leaders

2. It always follows low risk strategy in business or entering into new segment

Opportunities

1. Big opportunity to enter into new geographies nationally

2.Foreign players see it as preferred partner for making investment in India

4.It could enter into Hypercity -high retail value category

Threats

1. Due to global slowdown consumers’ purchase power has reduced for  top high value brands

2.Increasing brand awareness among consumers across all socio-economic classes

Competition

Competitors

1.Vishal Mega mart

2.Westside

3.Wills Lifestyle



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