Shoppers Stop SWOT Analysis
Shoppers Stop is one of the leading brands in the lifestyle and retail sector. Shoppers Stop SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Shoppers Stop:
Quick Glance:
Shoppers Stop Strengths
- It has strong domestic presence with 50+ stores in India
- Shoppers stop has become highest benchmark for retail industry
- Loyal customer base with more than 750,000 first citizen members
- Increasing footfalls and conversion rates
- Management team is strongly established as well as skilled labor force
Above are the strengths in the SWOT Analysis of Shoppers Stop. The strengths of Shoppers Stop looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Shoppers Stop Weaknesses
- It has lesser promotional strategies on both ATL and BTL level compared to global leaders
- It always follows low risk strategy in business or entering into new segment
These were the weaknesses in the Shoppers Stop SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Shoppers Stop Opportunities
- Big opportunity to enter into new geographies nationally
- Foreign players see it as preferred partner for making investment in India
- It could enter into Hypercity -high retail value category
Above we covered the opportunities in Shoppers Stop SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Shoppers Stop Threats
- Due to global slowdown consumers’ purchase power has reduced for top high value brands
- Increasing brand awareness among consumers across all socio-economic classes
The threats in the SWOT Analysis of Shoppers Stop are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Shoppers Stop SWOT analysis.
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About Shoppers Stop
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Shoppers Stop Overview | |
|---|---|
| Parent Company |
K. Raheja Group |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Start Something New |
| USP |
New styles and presence in all major metros |
| Shoppers Stop STP | |
| Segmentation |
Style and status cautious group |
| Target Market |
Upper Middle class group |
| Positioning |
Styles and quality |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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