Daiei SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1035

SWOT Analysis of Daiei with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Department Stores


Lifestyle and Retail

Tagline/ Slogan



Largest supermarket chains with variety of products in Japan



Target group looking for clothes, electronic and household items

Target Group

Middle class and upper middle class households


One of the largest supermarket chains in Japan

SWOT Analysis


1. Employees nearly 7000 people
2. Currently runs more than 3,000 stores
3. Loyal base of customers

4. Wide product range available with a multi-brand image

5. Daiei is also a department store, selling electronics, home furnishings, and clothes


1.Total sales declining is a concern
2.Shrinking bottom line and dependence on Japan only


1. Tapping the international market specially emerging economies

2. Acquisition of smaller retail chains

3. More visibility through advertising and customer focused services


1.Cost of operations are going up
2.Debt to equity ratio is not under standard range
3.Sold company's Hawaii stores to Donki



1. JC Penny
2. Nordstrom
3. Mercuries & Associates

The table above concludes the Daiei SWOT analysis along with its marketing strategy and brand parameters.


Browse marketing analysis of more brands and companies similar to Daiei. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: