Daiei SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 772
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SWOT Analysis of Daiei with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Daiei

Parent Company

Daiei

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Largest supermarket chains with variety of products in Japan

STP

Segment

Target group looking for clothes, electronic and household items

Target Group

Middle class and upper middle class households

Positioning

One of the largest supermarket chains in Japan

SWOT Analysis

Strengths

1. Employees nearly 7000 people
2. Currently runs more than 3,000 stores
3. Loyal base of customers

4. Wide product range available with a multi-brand image

5. Daiei is also a department store, selling electronics, home furnishings, and clothes

Weaknesses

1.Total sales declining is a concern
2.Shrinking bottom line and dependence on Japan only

Opportunities

1. Tapping the international market specially emerging economies

2. Acquisition of smaller retail chains

3. More visibility through advertising and customer focused services

Threats

1.Cost of operations are going up
2.Debt to equity ratio is not under standard range
3.Sold company's Hawaii stores to Donki

Competition

Competitors

1. JC Penny
2. Nordstrom
3. Mercuries & Associates



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