Dillards SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2723
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SWOT Analysis of Dillards with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dillards

Parent Company

Dillard's, Inc.

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

Style of your life

USP

Wide variety of multi-brand accessories available

STP

Segment

Clothing and fashion accessories retail store

Target Group

Middle and upper middle class women

Positioning

Department store chain in the United States

SWOT Analysis

Strengths

1. Employees are 38,900 which is a strong asset
2. Present in Clothing, footwear, bedding, furniture, jewelry, beauty products, and housewares
3. Revenue performance is good with a good financial position
4. Present in 330+ number of locations

Weaknesses

1. Dillards closed their travel agency, Dillard's Travel
2. Global presence with respect to leading global players is less

Opportunities

1. Tapping the international market specially emerging economies

2. Acquisition of smaller retail chains

3. More visibility through advertising and customer focused services

Threats

1.Capital investment in land is very high
2.Bottom line contribution is low
3.Equity base is high

Competition

Competitors

1. Daiei
2. PPR
3. Aeon



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