TJX Companies SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2950
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SWOT Analysis of TJX Companies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TJX Companies

Parent Company

TJX Companies

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

One of the most prominent retail brands in US

STP

Segment

People looking for fashion wares

Target Group

Middle and Upper middle class urban individuals

Positioning

Unique and largest in his category

SWOT Analysis

Strengths

1. Revenue performance is strong backed by good sales and strong financial position
2. Strong workforce having nearly 150,000+ employees
3. Present in Clothing footwear, bedding, furniture, jewelry, beauty products, housewares

4. One of the largest international apparel and home fashions off-price department store chain in the United States

5. It has nearly 3000 stores in over 6 countries

Weaknesses

1. Less geographical presence compared to global leaders
2. It was the victim of an unauthorized computer systems intrusion

Opportunities

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Threats

1. Economic fluctuations and govt policies
2. Inventory issues can be a problem
3. Expanding competition and entry of new players

Competition

Competitors

1. JC Penney
2. Nordstrom
3. Isetan Mitsukoshi Holdings


The table above concludes the TJX Companies SWOT analysis along with its marketing strategy and brand parameters.

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