Takashimaya SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1659
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SWOT Analysis of Takashimaya with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Takashimaya

Parent Company

Takashimaya Co., Ltd.

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

Together dreams come true

USP

One of the largest Japanese stores also having global presence

STP

Segment

Departmental stores for dresses and other apparel and electronics

Target Group

Middle and upper middle class individuals

Positioning

Largest Japanese department store chain

SWOT Analysis

Strengths

1. Number of customer engagement programme throughout year
2. Takashimaya carries a wide array of products, ranging from wedding dresses and other apparel to electronics and flatware
3. Complimentary customer services like ATM, pharmacy etc.
4. Shipment service is available for customers

5. Loyalty programs are offered to customers

Weaknesses

1. Takashimaya's New York store closed in 2010 when their U.S. subsidiary filed for bankruptcy
2.Number of events are confusing within customer
3.Presence in western world is low

Opportunities

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Threats

1.High operating cost
2.High Debts and financial problem are threat

3. Expanding competition and unfavorable govt policies

Competition

Competitors

1. Home Retail Group

2. Mercuries & Associates
3.Metro



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