Sears SWOT Analysis
Sears is one of the leading brands in the lifestyle and retail sector. Sears SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sears:
Quick Glance:
Sears Strengths
- The company was named as one of the Best Places to Work for Equality published by the Human Rights Campaign
- Revenue has grown and shown a strong financial performance
- 280,000+ employees
- Subsidiaries are Kmart, Sears, Roebuck and Co., KCD IP, Shop Your Way, MetaScale etc.
- Has its own line of flagship brands
Above are the strengths in the SWOT Analysis of Sears. The strengths of Sears looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sears Weaknesses
- Closing of stores due to less performance is a concern
- It is the target of an Industrial Workers of the World campaign to get the company to stop advertising through Havas' MPG
These were the weaknesses in the Sears SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Sears Opportunities
- Disposable income is increasing of the customers
- Tapping the international market specially emerging economies
- Acquisition of smaller retail chains
- More visibility through advertising and customer focused services
Above we covered the opportunities in Sears SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sears Threats
- Huge financial troubles
- Operational control is difficult
- Increasing competition and changing economic scenarios
The threats in the SWOT Analysis of Sears are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Sears SWOT analysis.
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About Sears
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Sears Overview | |
|---|---|
| Parent Company |
Sear's Holdings |
| Category |
Department Stores |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Number of flagship brands under the name |
| Sears STP | |
| Segmentation |
Individuals seeking groceries and fashion apparel |
| Target Market |
Upper middle class urban individuals |
| Positioning |
One of United States largest broad line retailer |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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