SWOT Analysis of Sears Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Lifestyle and Retail
Number of flagship brands under the name
Individuals seeking groceries and fashion apparel
Upper middle class urban individuals
One of United States largest broad line retailer
1. The company was named as one of the Best Places to Work for LGBT Equality published by the Human Rights Campaign 2. Revenue has grown and shown a strong financial performance 3. 280,000+ employees 4. Subsidiaries are Kmart, Sears, Roebuck and Co., KCD IP, Shop Your Way, MetaScale etc.
5. Has its own line of flagship brands
1. Closing of stores due to less performance is a concern 2. It is the target of an Industrial Workers of the World campaign to get the company to stop advertising through Havas' MPG
1.Disposable income is increasing of the customers
2. Tapping the international market specially emerging economies
3. Acquisition of smaller retail chains
4. More visibility through advertising and customer focused services
1. Huge financial troubles 2. Operational control is difficult
3. Increasing competition and changing economic scenarios
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