Nordstrom SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 9598
Advertisements

SWOT Analysis of Nordstrom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nordstrom

Parent Company

Nordstrom

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

Topshop and Topman

USP

Upscale department store chain in the United States

STP

Segment

Departmental store for household goods

Target Group

Upper middle and upper class households

Positioning

British styling and high quality with a wide product range

SWOT Analysis

Strengths

1. Nearly 120 Full-Line stores and 110 Nordstrom Racks
2. Revenue performance is strong and has a good market reputation among customers
3. 52,000+ employees
4. Operates in Clothing, footwear, bedding, furniture, jewelry, beauty products, cafe, and House Ware category

5. Offers free shipment options to customers which adds experience and value

Weaknesses

1.Presence in other continents Is very low
2. Presence of many similar stores means market share is stagnant

Opportunities

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Threats

1. Reducing Sales may dilute brand equity
2.Emotional connect with customer might decline

3. Strong competitors and economic scenario can affect operations

Competition

Competitors

1. JC Penny
2. Home Retail Group

3. Mercuries & Associates



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: