Lojas Americanas SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1025
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SWOT Analysis of Lojas Americanas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lojas Americanas

Parent Company

Lojas Americanas

Category

Discount Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

One of the most popular Brazilian retail chain

STP

Segment

Retail stores with consumer goods

Target Group

Middle class and upper middle class households

Positioning

Chain of retail stores in cities throughout Brazil for consumer goods

SWOT Analysis

Strengths

1. Company has 600+ stores across Brazilian states
2. More than 15000 employees
3. Revenue performance is good with stable financial position
4. Lojas Americanas acquired the Brazilian operations of the network of video rental Blockbuster and adapted to store the model Americana Express

5. The network sells over 80 thousand items of four thousand different companies

6. The stores sell both food and non-food merchandise

7. The Company, through Facilita, provides customers with personal loans

Weaknesses

1. Dependent on Brazil only for operations

2. No global operations which can be a concern

Opportunities

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Threats

1.Competition from already established players
2.Bottom line is less compare to top line

3. Govt policies and economic fluctuations

Competition

Competitors

1. Costco Wholesale
2. DIA
3. Family Dollar Stores



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