Isetan Mitsukoshi Holdings SWOT Analysis
Isetan Mitsukoshi Holdings is one of the leading brands in the lifestyle and retail sector. Isetan Mitsukoshi Holdings SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Isetan Mitsukoshi Holdings:
Quick Glance:
Isetan Mitsukoshi Holdings Strengths
- Segment is engaged in the sale of women’s clothing, the manufacture of food and the operation of super markets
- More than 18,000+ employees
- Company based on strong ethical values
- The company has five business segments
Above are the strengths in the SWOT Analysis of Isetan Mitsukoshi Holdings. The strengths of Isetan Mitsukoshi Holdings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Isetan Mitsukoshi Holdings Weaknesses
- The brand has very little international brand recall and presence
- Similar offerings to competitors leaves little differentiations
These were the weaknesses in the Isetan Mitsukoshi Holdings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Isetan Mitsukoshi Holdings Opportunities
- Disposable income is increasing of the customers
- Tapping the international market specially emerging economies
- Acquisition of smaller retail chains
- More visibility through advertising and customer focused services
Above we covered the opportunities in Isetan Mitsukoshi Holdings SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Isetan Mitsukoshi Holdings Threats
- Decrease in loyal customer base
- Working capital problem
- Unfavorable policies and increasing competition
The threats in the SWOT Analysis of Isetan Mitsukoshi Holdings are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Isetan Mitsukoshi Holdings SWOT analysis.
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About Isetan Mitsukoshi Holdings
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Isetan Mitsukoshi Holdings Overview | |
|---|---|
| Parent Company |
Isetan Mitsukoshi Holdings Ltd. |
| Category |
Department Stores |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Company mainly engaged in department store business |
| Isetan Mitsukoshi Holdings STP | |
| Segmentation |
Stores which has things for Daily needs and grocery |
| Target Market |
Middle and upper middle class households |
| Positioning |
Growing retail service group |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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