Isetan Mitsukoshi Holdings SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1960
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SWOT Analysis of Isetan Mitsukoshi Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Isetan Mitsukoshi Holdings

Parent Company

Isetan Mitsukoshi Holdings Ltd.

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Company mainly engaged in department store business

STP

Segment

Stores which has things for Daily needs and grocery

Target Group

Middle and upper middle class households

Positioning

Growing retail service group

SWOT Analysis

Strengths

1. Segment is engaged in the sale of women’s clothing, the manufacture of food and the operation of super markets
2. More than 18,000+ employees
3. Company based on strong ethical values

4. The company has five business segments

Weaknesses

1. The brand has very little international brand recall and presence

2. Similar offerings to competitors leaves little differentiations

Opportunities

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Threats

1.Decrease in loyal customer base
2.Working capital problem

3. Unfavorable policies and increasing competition

Competition

Competitors

1. Dillard's
2. Nordstrom
3. JC Penny


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