Falabella SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1128
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SWOT Analysis of Falabella with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Falabella

Parent Company

The Falabella company

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Chilean department store retailer

STP

Segment

Retail stores of consumer durable goods

Target Group

Middle and upper middle class individuals

Positioning

Best value and affordable quality products

SWOT Analysis

Strengths

1. Affordable high quality product range for customers
2. Sell a wide variety of merchandise including apparel, home furnishings, electronics and sporting goods
3. Falabella also operates supermarkets under the Tottus and San Francisco brands in Chile and Peru

4. Multi-channel retailer selling by web, phone, catalog, and television

Weaknesses

1.Less number of locations having these stores
2. Limited global presence of the brand
3. Debt to equity ratio is high is a concern

Opportunities

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Threats

1. Inventory carrying cost is high
2. Huge competition from China and Taiwan

3. Changing customer choices and unfavorable policies

Competition

Competitors

1. Nordstrom

2. Isetan Mitsukoshi Holdings
3. Dillard's



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