El Puerto de Liverpool SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1106
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SWOT Analysis of El Puerto de Liverpool with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

El Puerto de Liverpool

Parent Company

El Puerto de Liverpool

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

es parte de mi vida

USP

One of the most popular and biggest chain of department stores in Mexico

STP

Segment

Lifestyle retail stores

Target Group

Middle and upper middle class customers

Positioning

Largest chain of department stores

SWOT Analysis

Strengths

1. Revenue performance is high and it has a strong financial position
2. 35.000+ employees
3. Stores under the name Fábricas de Francia (English: France Factories) belong to Liverpool
4. Operating 140+ and nearly 30 shopping malls including Perisur and Galerías Monterrey

5.Operates in clothes, cosmetics, electronics, furniture

6. Fashion Fest of Liverpool its an annual festival that covers new fashion trends for the new seasons

Weaknesses

1.Geographical presence is low and is dependent on Mexico

2. Owing to many competitors, margins and market share is stagnant

Opportunities

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Threats

1.Competition from industry is very high
2.Entry barriers are high as a lot of licenses are required
3.Raw material prices are increasing

Competition

Competitors

1. JC Penny
2. Nordstrom
3. Isetan Mitsukoshi Holdings



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