E-mart SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1645
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SWOT Analysis of E-mart with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

E-mart

Parent Company

E-mart

Category

Discount Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

Your ideal choice is here

USP

One of the largest retailer in South Korea

STP

Segment

Individuals seeking daily needs goods

Target Group

Middle class and upper middle class individuals

Positioning

Retail leadership in the discount store market

SWOT Analysis

Strengths

1. Consistent performance in sales and good market position
2. First Korean retailer to advance into China with the aim to become one of top leading global retailers
3. Customer engagement programes are there

4. Has nearly 40 outlets in China

Weaknesses

1. Low customer base compared to market leaders
2. Low presence in western countries

Opportunities

1. Tapping the international market specially emerging economies

2. Acquisition of smaller retail chains

3. More visibility through advertising and customer focused services

Threats

1.Private label are coming into competition
2.High competition from Chinese manufactureres

Competition

Competitors

1. DIA
2.Walmart
3.target



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