E-mart SWOT Analysis
E-mart is one of the leading brands in the lifestyle and retail sector. E-mart SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of E-mart:
Quick Glance:
E-mart Strengths
- Consistent performance in sales and good market position
- First Korean retailer to advance into China with the aim to become one of top leading global retailers
- Customer engagement programes are there
- Has nearly 40 outlets in China
Above are the strengths in the SWOT Analysis of E-mart. The strengths of E-mart looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
E-mart Weaknesses
- Low customer base compared to market leaders
- Low presence in western countries
These were the weaknesses in the E-mart SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
E-mart Opportunities
- Tapping the international market specially emerging economies
- Acquisition of smaller retail chains
- More visibility through advertising and customer focused services
Above we covered the opportunities in E-mart SWOT Analysis. The opportunities for any brand can include prospects of future growth.
E-mart Threats
- Private label are coming into competition
- High competition from Chinese manufactureres
The threats in the SWOT Analysis of E-mart are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the E-mart SWOT analysis.
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About E-mart
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| E-mart Overview | |
|---|---|
| Parent Company |
E-mart |
| Category |
Discount Stores |
| Sector | |
| Tagline/ Slogan |
Your ideal choice is here |
| USP |
One of the largest retailer in South Korea |
| E-mart STP | |
| Segmentation |
Individuals seeking daily needs goods |
| Target Market |
Middle class and upper middle class individuals |
| Positioning |
Retail leadership in the discount store market |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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