Family Dollar Stores SWOT Analysis
Family Dollar Stores is one of the leading brands in the lifestyle and retail sector. Family Dollar Stores SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Family Dollar Stores:
Quick Glance:
Family Dollar Stores Strengths
- Operates more than 7,100 stores
- More than 45,000 employees are with the organisation
- Family Dollar operates nine distribution centers to keep product stock in their stores
- Operates in Food, clothing, housewares
- Excellent brand recall and presence
Above are the strengths in the SWOT Analysis of Family Dollar Stores. The strengths of Family Dollar Stores looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Family Dollar Stores Weaknesses
- The brand still trying to establish itself globally
- Criticism from local communities due to Dollar General and Family Dollar stores having a negative effect on residential property values
- Low top line and bottom line
These were the weaknesses in the Family Dollar Stores SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Family Dollar Stores Opportunities
- Disposable income is increasing of the customers
- Tapping the international market specially emerging economies
- Acquisition of smaller retail chains
- More visibility through advertising and customer focused services
Above we covered the opportunities in Family Dollar Stores SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Family Dollar Stores Threats
- High labor wages
- Requirement of area is huge for opening of store
- Competition based on price points
The threats in the SWOT Analysis of Family Dollar Stores are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Family Dollar Stores SWOT analysis.
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About Family Dollar Stores
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Family Dollar Stores Overview | |
|---|---|
| Parent Company |
Family Dollar |
| Category |
Discount Stores |
| Sector | |
| Tagline/ Slogan |
My family. My family dollar |
| USP |
Regional chain of variety stores in the United States |
| Family Dollar Stores STP | |
| Segmentation |
People seeking consumer goods |
| Target Market |
Middle and upper middle class households |
| Positioning |
Your neighborhood family discount store |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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