Family Dollar Stores SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3141
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SWOT Analysis of Family Dollar Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Family Dollar Stores

Parent Company

Family Dollar

Category

Discount Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

My family. My family dollar

USP

Regional chain of variety stores in the United States

STP

Segment

People seeking consumer goods

Target Group

Middle and upper middle class households

Positioning

Your neighborhood family discount store

SWOT Analysis

Strengths

1. Operates more than 7,100 stores
2. More than 45,000 employees are with the organisation
3. Family Dollar operates nine distribution centers to keep product stock in their stores

4. Operates in Food, clothing, housewares

5. Excellent brand recall and presence

Weaknesses

1. The brand still trying to establish itself globally

2. Criticism from local communities due to Dollar General and Family Dollar stores having a negative effect on residential property values
3.Low top line and bottom line

Opportunities

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Threats

1.High labor wages
2.Requirement of area is huge for opening of store
3.Competition based on price points

Competition

Competitors

1.Dollar Tree
2.Dollar General
3.E-mart



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