Hobby Ideas SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1778
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SWOT Analysis of Hobby Ideas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hobby Ideas

Parent Company

Pidilite Industries

Category

Hobby Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

For nurturing hobbies among children

STP

Segment

People interested in craft art and other similar hobbies

Target Group

Urban upper middle class households

Positioning

Chain of art, craft and hobby stores

SWOT Analysis

Strengths

1. Offers a range of more than 2500 products across various categories
2. Products includes Moulding Craft, Glass Craft, Ceramic Craft, Fabric Craft, Candle Craft, Decoupage, Scrapbooking & Paper Craft, Stickers & Transfers, Aero Modeling, D.I.Y Kits, Stamp Collection, Fine Art range, Party products, Magic Kits, Games, Return Gifts, Puzzles and more
3. Products are complemented with books, videos, articles, projects and workshops
4. Trained staff and teachers

5. It has a first mover advantage in the Indian market

Weaknesses

1.Customer base is very less as it is a new concept
2. Hasn't  expanded beyond metro cities

Opportunities

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Threats

1.Concept is not so popular yet
2.Huge expense is required  in advertisement and promotion

3. More stores on similar lines and entry of international players

Competition

Competitors

1. Big Bazaar

2. Unorganised retail stores



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