Kohls SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 4438
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SWOT Analysis of Kohls with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kohls

Parent Company

Kohl's Corporation

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

Expect great things

USP

An American department store chain

STP

Segment

Departmental stores with clothing electronics and accessories

Target Group

Upper middle and upper class individuals

Positioning

A complete store for families

SWOT Analysis

Strengths

1. It entered the S&P 500 list
2. The chain is one of the 20 largest retailer in the United States
3. Also listed in the Fortune 500
4. Revenue performance and financial position is high

5. Kohl's stores feature nationally recognized brand-name merchandise, exclusive labels, and private-branded goods

6.Present in Clothing, footwear, bedding, furniture, jewelry, beauty products, electronics, and housewares.

Weaknesses

1. Competition means constant challenge of retaining customers and market share

2. Limited global presence specially in emerging economies

Opportunities

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

Threats

1.More capital required for rapid expansion plan
2. Increasing raw material prices of goods

3. Unfavorable govt policies and increasing competition

Competition

Competitors

1. Dillard's
2. Home Retail Group
3. Mercuries & Associates



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