Kohl’s SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Kohl’s is one of the leading brands in the lifestyle and retail sector. Kohl’s SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kohl’s:

Kohl’s Strengths

  1.  Kohls has over 1000+ stores & has entered the S&P 500 & NYSE list
  2. The chain is one of the 20 largest retailer in the United States
  3. More than 100,000+ people are employed with Kohls
  4. Revenue performance and financial position is high year on year
  5. Kohls stores feature nationally recognized brand-name merchandise, exclusive labels, and private-branded goods
  6. Present in Clothing, footwear, bedding, furniture, jewelry, beauty products, electronics, and housewares.

Above are the strengths in the SWOT Analysis of Kohl’s. The strengths of Kohl’s looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Kohl’s Weaknesses

  1. Competition means constant challenge of retaining customers and market share
  2. Limited global presence of Kohls specially in emerging economies

These were the weaknesses in the Kohl’s SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Kohl’s Opportunities

  1. Disposable income is increasing of the customers
  2. Tapping the international market specially emerging economies
  3. Acquisition of smaller retail chains can boost business of Kohls
  4. More visibility through advertising and customer focused services

Above we covered the opportunities in Kohl’s SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Kohl’s Threats

  1. More capital required for rapid expansion plan
  2. Increasing raw material prices of goods
  3. Unfavorable govt policies and increasing competition can reduce business of Kohls

The threats in the SWOT Analysis of Kohl’s are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Kohl’s SWOT analysis.

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About Kohl’s

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Kohl’s Overview
Parent Company

Kohl's Corporation
Category

Department Stores
Sector

Lifestyle and Retail
Tagline/ Slogan

Expect great things
USP

Kohls is an American department store chain which started as a corner store
Kohl’s STP
Segmentation

Departmental stores with clothing electronics and accessories
Target Market

Upper middle and upper class individuals
Positioning

Kohls is a complete store for American families


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Kohl’s. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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