Myer SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5848
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SWOT Analysis of Myer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Myer

Parent Company

Myer Group

Category

Retail

Sector

Retail and lifestyle

Tagline/ Slogan

Myer is my store

USP

Mid to high range stores

STP

Segment

Price conscious group targeted departmental store

Target Group

Middle class and upper middle class individuals

Positioning

Styles and quality

SWOT Analysis

Strengths

1.Australian chain of upscale mid to high range departmental store

2.Myer has stores in all Australian states and the Australian Capital Territory

3.Variety of brands in affordable price gives consumer a lot of choices

4. Strong brand presence and reputation in Australia

5. Customer-focused service

Weaknesses

1. Undeveloped distribution channel which serves only in some locations in Australia

2.Retail area prices are increasing still it has inadequate usage of area in showroom

3.Target consumers are present only in Australia and no global presence

Opportunities

1.Foreign players are dominating retail sector so opportunity to tie up with these players

2.Opportunity to increase footfalls by exploring innovative promotional strategies

3.Enhance in showroom performance by effective use of staff members

Threats

1. Consumer preferences are changing also lifestyle changing day by day

2.Customer are very much cautious about spending as disposable income decreasing due to slowdown

3.Difficult to target all segments of society

Competition

Competitors

1.David Jones Limited

2.Harris Scarfe

3.Kmart Australia

4.Target Australia



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