Rewe Group SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1272
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SWOT Analysis of Rewe Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rewe Group

Parent Company

Rewe Group

Category

Retail

Sector

Retail and lifestyle

Tagline/ Slogan

-

USP

One of the top established names in Europe

STP

Segment

Retail and lifestyle stores segment

Target Group

Upper middle class individuals

Positioning

Luxury and comfort for the customer

SWOT Analysis

Strengths

1.It is Germany’s diversified retail group operate in 14 countries in Europe

2.It is present in different category of products which comprises different target segments

3.Strong supply chain and distribution network spread in different Europe countries

4. High brand- equity established  in marketplace

5. It has a workforce of over 325,000 people

Weaknesses

1. Advertising, promotional offers and marketing is lesser than global retail giants

2. The company has less global presence specially outside Europe in the emerging economies

Opportunities

1.Opportunity to enter in luxury segment by leveraging their tourism section

2.Opportunity to increase footfalls by exploring innovative promotional strategies

3.Expanding the markets to developing economies which have witnessed high growth in luxury segment

Threats

1. High recall competitive brands that have aggressive marketing and promotional strategies

2.Growing cost competition, even in the retail segment

3.Customers look for high quality in less prices so chances of brand switching

Competition

Competitors

1.Metro group

2.Walmart

3. Tesco



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