Yamada-Denki Co SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 816
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SWOT Analysis of Yamada-Denki Co with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yamada-Denki Co

Parent Company

Yamada-Denki Co., Ltd

Category

Consumer electronics

Sector

Retail and Lifestyle

Tagline/ Slogan

Creations and Challenges

USP

One of the largest retailer stores in Japan

STP

Segment

Quality and price conscious group

Target Group

Middle class group

Positioning

Quality in range at great price

SWOT Analysis

Strengths

1.Retail is engaged in retailing of household electrical appliances, personal computers and other information technology related products

2.Strong domestic presence and well suited to southern environment

3. Always updated with new advanced technology products in store

4. Has over 6000 employees with the organization

Weaknesses

1.Limited global presence and only restricted in domestic market

2. Market share limited due to many players in the segment

Opportunities

1.Increasing store numbers to grow in volumes

2.Strong brand name could leverage on that and enter into hypermarket segment

3. Could enter into other consumer product category using technology

Threats

1. Large competition in technology sector due to evolving technologies

2.Lowering electronics products prices

3. Competition from unorganized sector is immense

Competition

Competitors

1.Myer

2.VDI group

3.Fotovista



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