Sephora SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 9053
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SWOT Analysis of Sephora with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sephora

Parent Company

LVMH

Category

Beauty cosmetics products

Sector

Retail and Lifestyle

Tagline/ Slogan

It playtime; avancer en beaute (Forward beauty)

USP

Strong backing by parent company LVMH

STP

segmentation

Beauty and status conscious women

Target Group

Upper middle class urban women

Positioning

Affordable pricing and high quality

SWOT Analysis

Strengths

1.Brand and chain of cosmetics stores founded in Paris

2.The Sephora chain includes more than 750+ stores in 17 countrieshaving over 250 brands

3.High value brand in cosmetics category in consumer mind

4. Has its own private labels

5. Good branding and marketing exercises makes it a strong player

Weaknesses

1.Brand recall is not much high as compared to other leading brands

2. Yet to establish itself as a global player specially emerging economies

Opportunities

1.Consumers are ready to pay high price for high value products so opportunity to penetrate in market

2.Opportunity to enter into emerging economies by suiting with their environment

Threats

1. Many players exist in beauty category and differentiation is very much difficult

2.Maintaining low cost is big concern due to high inflation raw material cost increases

3.Customera are very selective in beauty category so attracting them requires high brand quality and service

Competition

Competitors

1.Pafumes Lubin

2. Ales Group

3. Clarins

4.Richard Hudnut



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