Winners SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1748
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SWOT Analysis of Winners with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Winners

Parent Company

Winners

Category

Retail

Sector

Retail and lifestyle

Tagline/ Slogan

Find fabulous at less

USP

High fashion at low prices

STP

Segment

Fashion conscious  group

Target Group

Middle class and upper middle class individuals

Positioning

Affordable fashions

SWOT Analysis

Strengths

1.Canadian store with strong domestic presence

2.Incredible range of brands under one roof increase customer time in store

3.Attractive seasonal promotional offers

4.The brand maintains an ecommerce website as well as a blog discussing fashion and trends.

5. Over 200+ stores across Canada

Weaknesses

1.The brand does not have its own concept of flagship stores which kills the exclusivity of the brand.

2. Limited global penetration despite huge potential

Opportunities

1.Promotional offers could help to increase product portfolio and spread strongly into domestics market

2.penetration in emerging economies

3.More marketing and advertising need to be done in order to make awareness

Threats

1. Evolving consumer preferences could increase marginal pressure on product variety expansion

2.Extremely competitive environment so could be easily substituted by other products

3.Strong competition from already established brands and local market

Competition

Competitors

1.Rossy

2.KMS tools

3.Calgory Co-op

4.Dollar Giant


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