Shoppers Drug Mart SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3878
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SWOT Analysis of Shoppers Drug Mart with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shoppers Drug Mart

Parent Company

Shoppers Drug Mart

Category

Drug retailor

Sector

Retail and Lifestyle

Tagline/ Slogan

Your Life Store ; Take care of yourself

USP

Canada's largest pharmacy chain

STP

Segment

Pharma retail chain segment

Target Group

Middle class and upper class households

Positioning

A retail chain looking after its customers health

SWOT Analysis

Strengths

1.Canada's largest pharmacy chain with 1,200+ stores

2.Implementation of successful loyalty program

3.Shoppers Drug Mart introduced its first BeautyBoutique, setting a new standard for the industry with its open-sell display and unbiased approach to customer service in prestige cosmetic retailing.

4. Strong presence across Canada and easy accessibility

5. Presence of private label brands

Weaknesses

1. Strong competition from local stores and unorganised retail means limited market share

2.Very less global presence so standards are set domestically

Opportunities

1.High opportunity in Canada for pharma products

2.Could leverage on brand equity and extending product portfolio into home care category

3.Marketing themselves as high caring brand by supporting medical health campaigns

4. Global tie-ups and expansion

Threats

1. High investment in R& D division

2.Various norms in pharma industry by government which could be entry barriers

3.All products in phrama are same only great positioning in customer minds helps to increase sales

Competition

Competitors

1. Walmart

2. Loblaw



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