Shoppers Drug Mart SWOT Analysis
Shoppers Drug Mart is one of the leading brands in the lifestyle and retail sector. Shoppers Drug Mart SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Shoppers Drug Mart:
Quick Glance:
Shoppers Drug Mart Strengths
- Shoppers Drug Mart is Canada's largest pharmacy chain with 1,200+ stores
- Implementation of successful loyalty program
- Shoppers Drug Mart introduced its first BeautyBoutique, setting a new standard for the industry with its open-sell display and unbiased approach to customer service in prestige cosmetic retailing.
- Strong presence across Canada and easy accessibility
- Presence of private label brands
Above are the strengths in the SWOT Analysis of Shoppers Drug Mart. The strengths of Shoppers Drug Mart looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Shoppers Drug Mart Weaknesses
- Strong competition from local stores and unorganised retail means limited market share
- Very less global presence of Shoppers Drug Mart so standards are set domestically
These were the weaknesses in the Shoppers Drug Mart SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Shoppers Drug Mart Opportunities
- High business opportunity in Canada for pharma products for Shoppers Drug Mart
- Could leverage on brand equity and extending product portfolio into home care category
- Marketing themselves as high caring brand by supporting medical health campaigns
- Global tie-ups and expansion
Above we covered the opportunities in Shoppers Drug Mart SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Shoppers Drug Mart Threats
- High investment in R& D division
- Various norms in pharma industry by government which could be entry barriers
- All products in phrama are same only great positioning in customer minds helps to increase sales
The threats in the SWOT Analysis of Shoppers Drug Mart are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Shoppers Drug Mart SWOT analysis.
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About Shoppers Drug Mart
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Shoppers Drug Mart Overview | |
|---|---|
| Parent Company |
Shoppers Drug Mart |
| Category |
Drug retailor |
| Sector | |
| Tagline/ Slogan |
Your Life Store ; Take care of yourself |
| USP |
Shoppers Drug Mart is Canada's largest pharmacy chain |
| Shoppers Drug Mart STP | |
| Segmentation |
Pharma retail chain segment |
| Target Market |
Middle class and upper class households |
| Positioning |
Shoppers Drug Mart is a retail chain looking after its customers health |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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