Star India Bazaar SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2349
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SWOT Analysis of Star India Bazaar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Star India Bazaar

Parent Company

Tata group

Category

Retail

Sector

Retail  and lifestyle

Tagline/ Slogan

Shop till you drop

USP

Strong brand backing by the parent company Tata

STP

Segment

Departmental and daily needs retail stores

Target Group

Middle class and upper middle class families

Positioning

Affordable pricing

SWOT Analysis

Strengths

1.Star Bazaar has different groceries, garments, electronic items and more.

2.Star Bazaar has high-quality products at extremely low prices.

3. High brand equity as The Tata group has a trust worldwide and who entered in almost all kinds of business in India

4.Star Bazaar offers a truly good shopping experience and customer satisfaction, because of their service

Weaknesses

1.Only domestic presence in Indian market and that too in limited cities

2.Late entrant in market where leaders have dominant market share

Opportunities

1.Retail sector is high growth potential also FDI coming into it

2.Rural retail is still unexplored area

3.High brand equity in market of Tata group so could leverage on that

Threats

1There are many competitor for hypermarket nowadays in India which provides customer services with International standard.

2.Competition from foreign players will increase due to new FDI norms

3.Need to raise standards to compete with international players

4.Lack of differentiation in malls that are coming

Competition

Competitors

1.Big Bazaar

2. Pantloon

3.Westside

4. Tesco



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