Walgreens SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 4763
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SWOT Analysis of Walgreens with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Walgreens

Parent Company

Walgreens Co

Category

Pharmaceutical retail

Sector

Retail and lifestyle

Tagline/ Slogan

The pharmacy America trusts; Well trusted since 1901

USP

One of the largest drug retailing company in US

STP

Segment

Pharmaceutical and drug retail business

Target Group

Middle class and upper middle class individuals

Positioning

Affordable pricing

SWOT Analysis

Strengths

1. Walgreens provides access to consumer goods and services and pharmacy, health and wellness services in America through its retail drugstores, Walgreens Health Services division

2.The company operates 8,300+ locations across US, Columbia and Puerto Rico

3.Strong brand recall in health category

4. Has a strong employee base of nearly 250,000

5. Has worked on several environmental as well as CSR initiatives

Weaknesses

1. High marginal pressure on profits due to many players in industry

2.Brand is limited to America only and has no international presence

Opportunities

1.People prefer easy and smooth solution for their health even in high prices so opportunity to increase prices and provide qualitative products

2.Focusing only on doctors for aggressive marketing to increase more prescription

3. Global tie-ups and expansion ton increase its presence

Threats

1.Government regulations in patent are not well accepted everywhere

2.Many players exist in pharmaceutical with same products but with different brands so immense competition

3.R&D is high expenditure are in pharma industry as it requires high amount of investment

Competition

Competitors

1.Good neighbor pharmacy

2.Family Pharmacy

3.Admas drugs company

4.Hammer pharmacy



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