Sams Club SWOT Analysis
Sams Club is one of the leading brands in the lifestyle and retail sector. Sams Club SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sams Club:
Quick Glance:
Sams Club Strengths
- Sams Club ranks among the top in sales volume among warehouse clubs in America with operated 600+ membership warehouse clubs in U.S. states
- Strong brand name and effective marketing strategies
- Global distributed system is wide spread
- Sams Club's estimated customer base is nearly 50 million
- Strong brand backing of Walmart parent company
- Sams Club operates more than 500 stores across USA
Above are the strengths in the SWOT Analysis of Sams Club. The strengths of Sams Club looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sams Club Weaknesses
- Limited penetration as compared to highest competitor in this segment
- Sams Club has presence only in US and no global penetration
These were the weaknesses in the Sams Club SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sams Club Opportunities
- Tapping other developing emerging economies can help boost business for Sams Club
- Leveraging on brand name and increasing product portfolio
- Sams Club store has first mover advantage in merchandize category so would be able to enhance customer base
Above we covered the opportunities in Sams Club SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sams Club Threats
- Consumers are becoming highly conscious about brand name of products they use
- Growing competition from unorganized sector in retail & ecommerce can affect business of Sams Club
- Changing government policies and unfavorable business conditions can affect business
The threats in the SWOT Analysis of Sams Club are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Sams Club SWOT analysis.
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About Sams Club
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Sams Club Overview | |
|---|---|
| Parent Company |
Walmart stores Inc. |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Savings made simple |
| USP |
Sams Club is owned and operated by Walmart serving 40 million customers |
| Sams Club STP | |
| Segmentation |
Warehouse clubs |
| Target Market |
Urban middles class and upper class individuals |
| Positioning |
Sams Club offers quality and value to its customers through its retail services |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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