Sams Club SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3359
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SWOT Analysis of Sams Club with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sams Club

Parent Company

Walmart stores Inc.

Category

Retail

Sector

Retail and lifestyle

Tagline/ Slogan

Savings made simple

USP

Owned and operated b y Walmart

STP

Segment

Warehouse clubs

Target Group

Urban middles class and upper class individuals

Positioning

Quality and value

SWOT Analysis

Strengths

1.Sam's Club ranks among the top in sales volume among warehouse clubs in America with operated 600+ membership warehouse clubs in U.S. states

2.Strong brand name and effective marketing strategies

3.Global distributed system is wide spread

4. It estimated customer base is nearly 50 million

5. Strong brand backing of Walmart parent company

Weaknesses

1. Limited penetration as compared to highest competitor in this segment

2. Presence only in US and no global penetration

Opportunities

1.Tapping other developing emerging economies

2.Leveraging on brand name and increasing product portfolio

3. Store has first mover advantage in Merchandize category so would be able to enhance customer base

Threats

1. Consumer are becoming highly conscious about brand name of products they use

2.Growing competition from unorganized sector in retail

3. Changing govt policies

Competition

Competitors

1.Costco

2.BJ’s wholesale club

3. Bi- Mart

4.Pamida

5.Fred’s



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