Landmark Group SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3218

SWOT Analysis of Landmark Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Landmark Group

Parent Company

Landmark Group




Lifestyle and retail

Tagline/ Slogan

Live life better


Product and concept innovation



Convenience and  style conscious group

Target Group

Middle class and upper middle class


Product that makes life better

SWOT Analysis


1. Landmark is regional shopping center offering wide range of products

2. Huge network of retail ,malls and licensing channels across globe

3. Good advertising and brand presence through media so high brand recall in consumer minds

4. Presence in over 18 countries with over 1300 outlets makes it a strong brand

5. Over 40,000 employees are a part of the group


1. Despite being a strong player, the brand awareness is limited compared to global leaders

2. Stiff competition from global players means market share growth is limited


1. Brand can diversify into food category as consumers spend a lot on this category
2. Tie- up with affordable real estate properties would give extra edge in company performance

3. Global expansion could help brand to spread worldwide


1. Rising real estate prices could be concern for company

2. FDI in retail segment could force to improve existing performance standards

3. Consumers have a lot choices to buy anything so maintaining top of mind brand recall is must for company



1. Splash

2. Greenbrier Mall

3. Southpark mall

4. Staunton mall


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