Landmark Group SWOT Analysis
Landmark Group is one of the leading brands in the lifestyle and retail sector. Landmark Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Landmark Group:
Quick Glance:
Landmark Group Strengths
- Landmark is regional shopping center offering wide range of products
- Huge network of retail ,malls and licensing channels across globe
- Good advertising and brand presence through media so high brand recall in consumer minds
- Presence in over 18 countries with over 1300 outlets makes it a strong brand
- Over 40,000 employees are a part of the group
Above are the strengths in the SWOT Analysis of Landmark Group. The strengths of Landmark Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Landmark Group Weaknesses
- Despite being a strong player, the brand awareness is limited compared to global leaders
- Stiff competition from global players means market share growth is limited
These were the weaknesses in the Landmark Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Landmark Group Opportunities
- Brand can diversify into food category as consumers spend a lot on this category
- Tie- up with affordable real estate properties would give extra edge in company performance
- Global expansion could help brand to spread worldwide
Above we covered the opportunities in Landmark Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Landmark Group Threats
- Rising real estate prices could be concern for company
- FDI in retail segment could force to improve existing performance standards
- Consumers have a lot choices to buy anything so maintaining top of mind brand recall is must for company
The threats in the SWOT Analysis of Landmark Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Landmark Group SWOT analysis.
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About Landmark Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Landmark Group Overview | |
|---|---|
| Parent Company |
Landmark Group |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Live life better |
| USP |
Product and concept innovation |
| Landmark Group STP | |
| Segmentation |
Convenience and style conscious group |
| Target Market |
Middle class and upper middle class |
| Positioning |
Product that makes life better |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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