Conforama SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1724
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SWOT Analysis of Conforama with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Conforama

Parent Company

Conforama Group

Category

Retail

Sector

Lifestyle and retail

Tagline/ Slogan

C'est bon de changer (It's good to change)

USP

Different variety

STP

Segment

Style and quality cautious

Target Group

Upper middle class

Positioning

Quality and variety

SWOT Analysis

Strengths

1. One of the most valuable companies in the world owing to its legacy

2.Association with international celebrities to reach out to the customers

3.Seasonal attractive promotional offers to attract consumers

4.High brand loyalty in consumer minds especially in premium target group

5. Has a strong workforce of over 13000+ employees

6. It is present in France, Switzerland, Portugal and a few other European countries

Weaknesses

1. Rising raw material cost causes increase in prices of products

2. Brand penetration globally is less

Opportunities

1. Expanding into specialized retail store catering can provide specific service to consumers

2.More advertising and marketing would help to increase visibility

3.After collaboration with other brands, brand hopes to make more choice available

4. Global expansion would help to increase brand presence

Threats

1.The customers have a higher bargaining power and low switching cost

2.Competitive environment in terms of prices and availability

Competition

Competitors

1.Printemps

2.Georges Dufayel

3.Le bon Marche



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