Marks and Spencer SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 10140

SWOT Analysis of Marks and Spencer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Marks and Spencer

Parent Company

Marks and Spencers




Lifestyle and retail

Tagline/ Slogan

Quality worth every penny


One of the UK's leading retailers with around 21+ million customers each week.



Cost conscious group

Target Group

Upper class and upper middle class


High Quality within reach

SWOT Analysis


1. It is one of the most powerful retail brand with a top of the mind recall

2. M&S’s products are perceives as “value for money” due to quality, convenience and wide range of products.

3. They have their own branded labels

4. It has over 1000+ stores present across 40 countries

5. Over 80,000 employees form a part of the workforce globally


1. Strong competition from other retail brands means limited market share

2. Being a popular brand, they need to protect their brand from misuse of fake imitation products


1. M&S can develop their website
2. They can introduce new market segments that offer more profit

3. There are future opportunities in expanding their brand into China & India.


1.  Other retail stores are a threat due to their discounted prices
2. M&S being a global retailer means they are exposed to different political facts in countries they work in.
3. Govt policies for retail stores



1. Aldi

2. Asda

3. Centra

4. Tesco

5. Farmfoods


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: