Marks and Spencer SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 15332
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SWOT Analysis of Marks and Spencer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Marks and Spencer

Parent Company

Marks and Spencers

Category

Retail

Sector

Lifestyle and retail

Tagline/ Slogan

Quality worth every penny

USP

One of the UK's leading retailers with around 21+ million customers each week.

STP

Segment

Cost conscious group

Target Group

Upper class and upper middle class

Positioning

High Quality within reach

SWOT Analysis

Strengths

1. It is one of the most powerful retail brand with a top of the mind recall

2. M&S’s products are perceives as “value for money” due to quality, convenience and wide range of products.

3. They have their own branded labels

4. It has over 1000+ stores present across 40 countries

5. Over 80,000 employees form a part of the workforce globally

Weaknesses

1. Strong competition from other retail brands means limited market share

2. Being a popular brand, they need to protect their brand from misuse of fake imitation products

Opportunities

1. M&S can develop their website
2. They can introduce new market segments that offer more profit

3. There are future opportunities in expanding their brand into China & India.

Threats

1.  Other retail stores are a threat due to their discounted prices
2. M&S being a global retailer means they are exposed to different political facts in countries they work in.
3. Govt policies for retail stores

Competition

Competitors

1. Aldi

2. Asda

3. Centra

4. Tesco

5. Farmfoods


The table above concludes the Marks and Spencer SWOT analysis along with its marketing strategy and brand parameters.

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