Marks and Spencer SWOT Analysis, USP & Competitors
Posted in Lifestyle and Retail, Total Reads: 13353
SWOT Analysis of Marks and Spencer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Marks and Spencer
Marks and Spencers
Lifestyle and retail
Quality worth every penny
One of the UK's leading retailers with around 21+ million customers each week.
Cost conscious group
Upper class and upper middle class
High Quality within reach
1. It is one of the most powerful retail brand with a top of the mind recall
2. M&S’s products are perceives as “value for money” due to quality, convenience and wide range of products.
3. They have their own branded labels
4. It has over 1000+ stores present across 40 countries
5. Over 80,000 employees form a part of the workforce globally
1. Strong competition from other retail brands means limited market share
2. Being a popular brand, they need to protect their brand from misuse of fake imitation products
1. M&S can develop their website 2. They can introduce new market segments that offer more profit
3. There are future opportunities in expanding their brand into China & India.
1. Other retail stores are a threat due to their discounted prices 2. M&S being a global retailer means they are exposed to different political facts in countries they work in. 3. Govt policies for retail stores
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