K Raheja Corp Group SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1779
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SWOT Analysis of K Raheja Corp Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

K Raheja Corp Group

Parent Company

K Raheja Corp Group

Category

Retail

Sector

Lifestyle and retail

Tagline/ Slogan

Making room for tomorrow

USP

Innovative style and quality

STP

Segment

Convenience and  style conscious group

Target Group

Middle class and upper middle class

Positioning

Innovative style for the future

SWOT Analysis

Strengths

1. Group has stability of performance over the years

2. They are one of the pioneers in organized retail industry in India

3. Group expanding its chains across the country

4. Large spread retail format with anchor stores in anchor malls

5. It has popular retail brands like Shoppers Stop, Hypercity, Crossword etc under its portfolio

Weaknesses

1. The brand is dominant in urban Indian cities and limited global presence

2. Strong competition from Indian and foreign players would mean limited market share

Opportunities

1. Evolving customer preference could be opportunity to grow in retail
2. Economies of scale as group provides everything to everyone

3. There is large premium target group market available globally which is ready to spend on quality

Threats

1. Large competition from domestic  players

2. Evolving unorganized retail sector in India

3. Consumers look out for brand over quality in today’s era

4. Rising real estate prices is biggest threat to  organized retail sector

Competition

Competitors

1. Future Group

2.Reliance Retail

3.Piramal Group



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