Debenhams SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 7238
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SWOT Analysis of Debenhams with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Debenhams

Parent Company

Debenhams

Category

Retail

Sector

Lifestyle and retail

Tagline/ Slogan

Life made fabulous

USP

A multi-brand retail store

STP

Segment

Style and premium class

Target Group

Upper middle class individuals

Positioning

Style that differs you

SWOT Analysis

Strengths

1. High brand equity in fashion world  and high brand recall among consumers

2. Company has stores spread in UK, Ireland and Denmark with 150+ stores and presence in around 40 countries

3.Company has strength in merger and acquisitions of companies

4. Strong multi-brand retail stores with excellent customer services

5. Products and services include Fashion clothing, shoes, accessories, cosmetics, home and furniture, electricals, gifts, toys

6. Nearly 30,000 employees are working for it

Weaknesses

1. Presence of many retail stores makes the market share capture slow

2.Brand has not tapped all types of customer segments and has limited global geographic presence

Opportunities

1. Franchise model would help company spread to make global presence

2.High opportunity to spread in European territories

3.Cunsumers preferences and choices evolving at a fast pace in fashion industry

4.Franchise model could help the customers to spread globally

Threats

1.High competition from domestic players in fashion industry

2. Rising prices of raw commodities would increase input costs

3.High brand awareness and choice for specific products could lead to brand switching

Competition

Competitors

1. 99p stores

2.Demon Tweeks

3.Derann

4.Dunelm mill



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