Aadhaar Retail SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2672

SWOT Analysis of Aadhaar Retail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aadhaar Retail

Parent Company

Future Group-Godrej Agrovet Ltd. JV


Food retail


Lifestyle and Retail

Tagline/ Slogan

Aadhaar-Khushiyonka, Khhushalika


Ability to touch the lives of the Indian farmers, their families and their communities by offering great value propositions , all under one roof



Rural retail supermarket

Target Group

Rural and semi-urban households in India


Focus on retail distribution of agricultural and consumer products in rural and semi-urban India

SWOT Analysis


1. Offering more than 1500 SKUsacross broad product lines like processed food, personal care, general merchandise, appliances etc.
2. Also ventured into Wholesale market(cash and carry format) to provide cheaper access of agricultural inputs, food and groceries to rural Indian customer

3.Pioneer in establishing organised retail in rural region in India

4. Strong brand backing and efficient operations


1.Present only in a few states compared to retail giants
2. Lack of organised retail sector in India especially in rural areas
3.Constant need to implement innovative rural marketing strategies to gain brand awareness


1. Size of rural consumer goods market in India estimated to multiply in the next few years
2. Government investments made in building rural infrastructure such as  roads, electricity etc. to serve as boon for its growth
3.Lack of competition in the rural distribution model


1. Weak rural infrastructure existing in the country
2.Lack of connectivity of rural regions severely raise operating costs



1.Big Bazaar

2. Subhiksha

3. Local Provision stores
4.Kendriya Bhandars and fertiliser shops


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