Easy Day SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2369
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SWOT Analysis of Easy Day with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Easy Day

Parent Company

Bharti Retail Limited, wholly-owned subsidiary of Bharti Enterprises

Category

Consumer Retail Department Store

Sector

Food and Staples  Retail

Tagline/ Slogan

Enable India, Live Better

USP

To provide significant savings to consumers by being low priced every day(Sabse Kam Daam, Har Din)

STP

Segment

Discount retail store

Target Group

Middle and upper income households

Positioning

To fulfil everyday needs of its customers by providing large variety of products at lowest prices and a convenient shopping experience

SWOT Analysis

Strengths

1. Technical, management, supply chain and logistics support provided by Walmart, world’s largest discount retail store
2. Has a wide, well spread network of 220 stores across 13 states and over 100 cities in India thereby providing economies of scale and better distribution systems
3.Multi-store format: hyper market, super markets and discount storesproviding a sound experience in retail and wider presence
4. Focus on inclusive growth by employing local suppliers, employees etc.

5. Strong operations and good brand backing of parent company

Weaknesses

1.Does not go by the name of Walmart in India which could have helped in brand establishment and recall
2. Rising labour and real estate costs in India could be a setback on growth of stores

Opportunities

1. Partnered with Moneygram International to provide money transfer facility at its stores
2. Economic recession and rising unemployment leads to rising consumer preference for discount stores
3.Expand its operations through private –labels and strategic acquisitions

Threats

1.Competition from unorganised retail sector in India which comprisemajority of the retail market
2.Threat from international players like Carrefour ,Tesco due to allowance of 100% FDI in multi-retail
3.Competition from indigenous retail stores such as Spencer’s, Mahindra retail, Big bazaar, Reliance fresh etc.

Competition

Competitors

1. Food Bazaar
2.Reliance Fresh
3.Big Apple



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