SWOT Analysis of Spencers Retail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
RPG Enterprise Group
Lifestyle and Retail
Makes Fine Living Affordable
Create memorable 360° shopping experiences for consumers with a premium, high-street touch
Discerning young customers looking for a range of quality products that let them participate in a global lifestyle
Upper-middle and upper class individuals
Delighting shoppers with the best products and services that enable a fine living at reasonable prices while providing them with a warm, friendly and knowledgeable retail environment.
1. A very broad product portfolioof food and lifestyle (fashion, home, entertainment) brands, with a special emphasis and brands and quality
2. Extremely successful customer engagement programmes 3. Follows differentiation as a strategy rather than cost-leadership
4.Brand Imagery-perceived as an international, contemporary, accessible, empathetic and trusted brand
5.Offers promotions carefully designed to suit the buying cycle and shopping basket of the consumers
1.Rising Operating costs 2. Limited Geographical presence 3.High bargaining power of suppliers across the huge product range it deals in
1.Growth of organized retail sector in India which was till now dominated by unorganized kirana(convenience) stores
2.Favourable Indian demographics- rising middle class, young working population with higher disposable incomes who prefer to shop under one roof and stock items 3.Expansion through large format stores across the country
1. Stringent Government regulations in the organized retail sector in India 2.Competition from leading international retail giants such as Tesco, Carrefour, Walmart due to approval of FDI in multi-retail 3.Competition from rising presence of e-commerce shopping sites
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